FORM FACTOR
While reinventing Aravind and updating to today’s language, we came across a tension between traditionalism, futurism and luxury. Unable to sacrifice any, we split the language and developed a trinity of form factors.
FORM FACTOR
While reinventing Aravind and updating to today’s language, we came across a tension between traditionalism, futurism and luxury. Unable to sacrifice any, we split the language and developed a trinity of form factors.
FF1: Marque K
We call this the form of speed. As one of the key goals for Aravind is to set a speed record at the Nurburgring, we realised that this feat would be impossible for Marque K without significant aerodynamic modifications. After all, 200mph passenger cars need wings to stop lift-off, which in turn generate a lot of drag. This would detract from the luxury presence that a royal chariot demands.
FF1: Marque K
We call this the form of speed. As one of the key goals for Aravind is to set a speed record at the Nurburgring, we realised that this feat would be impossible for Marque K without significant aerodynamic modifications. After all, 200mph passenger cars need wings to stop lift-off, which in turn generate a lot of drag. This would detract from the luxury presence that a royal chariot demands.
FF2: Cronus
As FF1 calls for speed, FF2 will deliver a majestic road presence that a track winner cannot exude. Perfectly suited as a chauffeur-driven car, the Cronus will benefit from the fact that it does not have to set records. Instead, it’ll become the epitome of luxury on the roads, and Cronus will be one of the first cars to be built.
FF2: Cronus
As FF1 calls for speed, FF2 will deliver a majestic road presence that a track winner cannot exude. Perfectly suited as a chauffeur-driven car, the Cronus will benefit from the fact that it does not have to set records. Instead, it’ll become the epitome of luxury on the roads, and Cronus will be one of the first cars to be built.
FF3: Mark II
That leaves us with the form loved by automotive traditionalists and purists – the shape of Model 3. The other two forms were unable to represent the genes of the first Indian car, so the FF3 will represent its direct descendant, the Model 3 Mark II. This is also the only form that does not need to conform to the constraints of contemporary design. It’ll be a car that doesn’t have to care about aerodynamics or luxury; a car that is all about power and drive.
FF3: Mark II
That leaves us with the form loved by automotive traditionalists and purists – the shape of Model 3. The other two forms were unable to represent the genes of the first Indian car, so the FF3 will represent its direct descendant, the Model 3 Mark II. This is also the only form that does not need to conform to the constraints of contemporary design. It’ll be a car that doesn’t have to care about aerodynamics or luxury; a car that is all about power and drive.